Clean Premium
Minimal, elevated golf-lifestyle. Own-brand forward with characters as tasteful accents — quiet luxury, lots of whitespace, editorial type. For a refined, aspirational US image.
- Cream + forest green
- Serif headlines
- Whitespace
- Own-brand first
Street / Character
Bold, fun, youthful. Characters front and center, big type, sticker energy — Malbon / Bad Birdie territory. Leans hardest into the Kakao Friends charm that made the brand.
- Sunny yellow + cobalt
- Chunky display type
- Checkerboard
- Character-led
Classic Sport
Heritage, trust, craftsmanship. Course photography and country-club-modern polish — the direction that reassures US buyers this is a real golf brand, with characters kept secondary.
- Pine green + brass
- Heritage serif
- Trust signals
- Course imagery
Editorial · Video
Calm, high-end editorial in the vein of Brooklinen / Radmor — serif headlines, deep whitespace, and a full-screen autoplay video hero. The most magazine-like, aspirational direction.
- Cream + ink
- Serif + video
- Whitespace
- Editorial